• Enhanced user interface, advanced programming guide and more
• Partnership underlines Bell's commitment to growth of Canada's wireless ecosystem

MONTREAL, March 1, 2012 /CNW Telbec/ - Bell today announced further enhancements to its industry-leading Mobile TV service including an improved interface, an advanced programming guide and other innovative features. Powered by Canada's QuickPlay Media, the new Bell Mobile TV player delivers live access to upcoming popular sporting events such as Tim Hortons Brier, NCAA March Madness and the Stanley Cup Playoffs as well as a wide variety of other live and on-demand sports, news, entertainment and children's programming.

"Bell is making significant investments in advanced networks, R&D and partnerships with innovators like QuickPlay in order to ensure Canadians can take full advantage of all that broadband mobile technology has to offer," said Wade Oosterman, President of Bell Mobility and Residential Services, and Bell's Chief Brand Officer. "QuickPlay is a global leader in delivering managed mobile video services and an important part of Canada's growing wireless ecosystem. With these latest enhancements to Bell Mobile TV, watching live TV on the go just got better."

"We've delivered many successful video services with global partners and understand how a mobile TV service offering 25 live channels and a large on-demand library requires industry-leading delivery and security solutions," said Wayne Purboo, CEO of QuickPlay. "Our partnership with Bell has given QuickPlay the opportunity to build on our innovative video delivery technology to meet the high standards required by Bell Mobile TV, one of the most sophisticated mobile data services available."

Bell Mobile TV enhancements include:

• Integrated programming guide that lets you see what's on up to two weeks in advance
• Customizable alerts that notify of special events or favourite shows
• Ability to browse content while simultaneously watching a video
• Automated suggestions that help customers discover new content

Bell Mobile TV has grown into one of the most popular mobile services in Canada since its initial surge in usage at the Vancouver 2010 Olympic Winter Games. This year, Bell Mobile TV more than tripled its Super Bowl audience compared to 2011. Bell Mobile TV features a leading sports lineup from TSN and TSN2, including upcoming championship events such as Tim Hortons Brier, NCAA March Madness and the Stanley Cup Playoffs as well as other top-rated content from CTV and CTV Two, live news on CTV News Channel, BNN - Business News Network and CBC News Network, entertaining shows on The Comedy Network and children's content on YTV and Treehouse.

Bell Mobile TV is available for an all-inclusive $5 for 5 hours of TV viewing. For more information, please visit Bell.ca/MobileTV.

About Bell
Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs: Bell Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell Fibe TV, Bell Home Phone local and long distance, and Bell Business Markets IP-broadband and information and communications technology (ICT) services. Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media, including CTV, Canada's #1 television network, and the country's most-watched specialty channels.

The Bell Mental Health Initiative is a multi-year charitable program that promotes mental health across Canada via the Bell Let's Talk anti-stigma campaign and support for community care, research and workplace best practices. To learn more, please visit Bell.ca/LetsTalk.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell product and service information, please visit Bell.ca. For Bell Media, please visit BellMedia.ca. For BCE corporate information, please visit BCE.ca.

About QuickPlay Media
QuickPlay Media is the leading provider of managed solutions for the distribution of premium video to IP-connected devices. Successfully used by the world's largest communications and media companies, QuickPlay's OpenVideo platform provides the most scalable and secure way for companies to deliver engaging multiscreen entertainment experiences. For more information, please follow QuickPlay Media on Twitter at @quickplaymedia. Interested parties can also follow QuickPlay on Facebook at facebook.com/quickplaymedia.

Image with caption: "Bell announces new enhancements to its industry leading Bell Mobile TV service - Grey's Anatomy on CTV (CNW Group/BELL CANADA)". Image available at: http://photos.newswire.ca/images/download/20120301_C8835_PHOTO_EN_10634.jpg