Cheering just got better with Bell's Virtual Cowbell

    Bell Mobility clients can download no-charge app to get in the spirit for
Canada's Games

VANCOUVER, Feb. 9 2010 -- Bell today announced the launch of a
free virtual Cowbell mobile application that Bell Mobility clients can
download to help cheer on Canadian athletes competing at the 2010 Winter
    "As a Premier National Partner and the Exclusive Telecommunications
Partner to the Vancouver 2010 Winter Olympic and Paralympic Games, we wanted
to provide our mobile clients with a fun way to help cheer on our nation's
athletes," said Loring Phinney, Bell's Vice President of Corporate & Olympic
Marketing. "It's also a great way to see how well cool apps like this work on
Canada's fastest and largest high-speed wireless network."
    Bell's Virtual Cowbell app lets clients display and ring their cowbell on
select mobile phones and smartphones. For generations, ringing cowbells has
been a favourite way for fans to cheer on cross-country and alpine skiers.
Over time, the cowbell became ingrained in the culture of winter sports and
remains the preferred way for Winter Olympics fans to encourage athletes
competing in a wide range of sports.
    The free virtual Cowbell app is available at
( in French) using your Bell Mobility mobile browser.
Additional data usage charges may apply. To determine if your phone is
compatible with the app or for more information about Bell's support of the
Games, please visit

About Bell

    Headquartered in Montréal, Bell is Canada's largest communications
company, providing consumers and business with solutions to all their
communications needs, including Bell Mobility wireless, high-speed Bell
Internet, Bell TV direct-to-home satellite television, Bell Home Phone local
and long distance phone services, and IP-broadband and information and
communications technology (ICT) services. Bell is proud to be a Premier
National Partner and the Exclusive Telecommunications Partner to the
Vancouver 2010 Olympic and Paralympic Winter Games.
    Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on
Bell's products and services, please visit For
information on BCE, please visit

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available at Images are free to accredited
members of the

For further information: media may contact: Jeff Meerman, Bell Media
Relations, (604) 678-7377,

SOURCE Mobility / Wireless