Bell Mobility and Virgin Mobile now available at The Source

    With 750 locations, The Source is Canada's largest retailer of wireless
products

MONTRÉAL and BARRIE, ON, Jan. 4 2010 -- The Source and Bell today
announced that The Source has begun rolling out Bell Mobility and Virgin
Mobile wireless products to its retail locations across Canada. With new
wireless experts on staff, bold new in-store fixtures and access to the
world's best mobile smartphones and network services, The Source is ready to
assist Canadians in making the right choice in wireless.
    "The Source is excited to move forward as Canada's largest wireless
retailer, providing our customers from coast to coast with access to the
latest mobile products and services from Bell Mobility and Virgin Mobile and
the knowledgeable sales support and dedication of The Source team," said Ron
Cuthbertson, President and CEO of The Source.
    The Source began offering Bell Mobility and Virgin Mobile products at
selected stores this past weekend, and most locations will be fully equipped
by the end of this month. To help ensure consumers have the best wireless
buying experience, The Source has expanded its wireless service force,
training and support programs, and put in place exclusive new store display
fixtures offering hands-on access to the newest smartphones and virtual
product tours on interactive flat-screen displays.
    "Delivering state-of-the-art wireless products and network services to
even more Canadians is a core part of Bell's strategy to accelerate
wireless," said Wade Oosterman, President of Bell Mobility and Chief Brand
Officer for Bell. "Wireless clients at The Source locations across Canada
will now have direct access to both the world's hottest smartphones and the
country's fastest, largest and most powerful wireless network."
    Launched by Bell in November, the new network is the largest wireless
network in Canada and the largest privately funded wireless network in the
world, offering high-speed mobile access to 93% of the Canadian population
and global roaming to more than 200 countries.
    "The Source's knowledgeable team, high-traffic locations in malls and on
main streets and popularity with young shoppers makes the national chain a
perfect distribution partner for Virgin Mobile," said Robert Blumenthal,
President of Virgin Mobile Canada.
    The Source was acquired by Bell in 2009, preserving its more than 3,000
Canadian jobs and retail locations across the country following the
bankruptcy of the retailer's U.S. parent Circuit City Stores, Inc. Now
operating independently as The Source and as La Source in Québec, the Barrie,
ON-based retailer also offers Bell TV, Canada's High Definition television
leader, and high-speed Bell Internet services.

About The Source

    The Source is a leading Canadian consumer electronics retailer with more
than 750 stores across the country, all of them offering a wide range of
brand name communications, computing, television and audio products. More
than 70% of Canadians live within five kilometres of stores operated or
licensed by The Source, and more than 80 million technology-savvy consumers
shop at The Source each year. Please visit www.thesource.ca
for more.

About Bell

    Headquartered in Montréal, Bell is Canada's largest communications
company, providing consumers and business with solutions to all their
communications needs, including Bell Mobility wireless, high-speed Bell
Internet, Bell TV direct-to-home satellite television, Bell Home phone local
and long distance, and IP-broadband and information and communications
technology (ICT) services. Bell is proud to be a Premier National Partner and
the Exclusive Telecommunications Partner to the Vancouver 2010 Olympic and
Paralympic Winter Games.
    Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on
Bell's products and services, please visit www.bell.ca. For
corporate
information on BCE, please visit www.bce.ca.

About Virgin Mobile

    The Virgin Mobile group of companies has attracted more than 12 million
customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's
mission is to be Canada's most loved mobile company. Its simpler, better
deals offer customers control, flexibility and choice to design mobile
packages that truly works for them. J.D. Power and Associates 2009 Canadian
Wireless Customer Satisfaction Study has awarded Virgin Mobile "Highest in
Customer Satisfaction With Prepaid Wireless Service, Five Years in a Row" and
it has ranked Virgin Mobile "Highest in Customer Satisfaction With Postpaid
Wireless Service" . 91% of customers would also recommend Virgin Mobile to a
friend.
    Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin
Mobile products can also be purchased online at www.virginmobile.ca or by
calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook at
facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.


For further information: For media inquiries: Julie Smithers, Bell Media
Relations, (416) 528-9409, julie.smithers@bell.ca; For
investor inquiries:
Thane Fotopoulos, BCE Investor Relations, (514) 870-4619,
thane.fotopoulos@bell.ca

SOURCE Mobility / Wireless