Bell is your information source for the 2010 Bell Challenge




Bell throws open the doors to the Bell Challenge with new mobile and online content









QUÉBEC, Aug. 26 2010 --

Bell is pleased to announce that it will support the 18th edition of the Bell Challenge, to be held

September 11 to 19. As official sponsor, Bell will loan its

technological expertise to the event to offer tennis fans a wide variety of information in an

optimal, user-friendly environment.






"The Bell team is thrilled to demonstrate its Web expertise and help make the Bell Challenge a

success with our leading communications capabilities," said Sylvie Giguère, Vice-President - Sales

and Commercial Affairs, Québec, Bell Business Market. "Thanks to the Bell team's creative genius,

tennis fans will have easy online access to all the information about the Bell Challenge via a new

optimized and more user-friendly Web site."






The Web site not only provides the game schedule, live results, access to social networks and

information about the players, but Web surfers will also be able to check out Bell's multimedia zone

and access wallpaper, photos, a contest, and more. The new Web site will also post information about

tennis elsewhere in the world.






As well, Bell will offer a mobile site for smartphones so that users can consult the program and get

the latest updates, game scores and various other information whenever they want and from wherever

they are. As a key financial and technological partner, Bell is proud to help increase Québec City's

visibility and at the same time reach out to the world through this high-calibre event.









About Bell









Headquartered in Montréal, Bell is Canada's largest communications company, providing consumers and

business with solutions to all their communication needs, including Bell Mobility wireless,

high-speed Bell Internet, Bell TV direct-to-home satellite television, Bell

Home
Phone local and long distance phone services, and IP-broadband and information and

communications technology (ICT) services. Bell is proud to be a Premier National Partner and the

Exclusive Telecommunications Partner to the Vancouver 2010 Olympic

and Paralympic Winter Games. Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on

Bell's products and services, please visit www.bell.ca; for

information on BCE, visit www.bce.ca.






For further information: Marie-Eve Francoeur, Bell Media Relations, 514 391-5263, marie-eve.francoeur@bell.ca