Bell donates $250,000 for African famine relief to the Humanitarian Coalition

Jul 22, 2011

MONTREAL, July 22, 2011 /CNW Telbec/ - Bell today acted on the call for an urgent response to prevent massive loss of life in East Africa with its donation of $250,000 to the Humanitarian Coalition.

"With the United Nations declaration of a famine in East Africa, there is a need for fast action to prevent a catastrophe," said David Wells, Bell's Executive Vice President of Corporate Services. "The Bell team has been touched by the scale of the humanitarian disaster unfolding before us. We are eager to assist the work of the Humanitarian Coalition and urge Canadians to join the almost 60,000 team members at Bell Canada, Bell Media and The Source in supporting aid to the drought stricken region."

CTV News continues to provide extensive on-the-ground coverage, and Bell Media's broader contribution includes a multi-platform public service announcement campaign that spans all of its media properties, from television to radio to online. The campaign will launch in its entirety early next week and will continue in lockstep with needs on the ground. Bell has also provided direct links on its internal websites to facilitate donations by team members.

The Humanitarian Coalition's members - CARE Canada, Oxfam Canada, Oxfam-Québec, Plan Canada and Save the Children Canada - have warned that immediate action is required to prevent loss of life on a massive scale. Each has a long history and experience in East Africa and they are responding across the region with life saving assistance.

"The drought in East Africa is affecting 11 million people whose lives hang in the balance. Humanitarian Coalition members are already on the ground providing life saving assistance to children and families across the affected area," said Nicolas Moyer, Executive Director, Humanitarian Coalition. "We are thankful to Bell for this very generous contribution to the relief efforts, as the funds will go directly to provide clean drinking water, food for malnourished children, shelter, and medical attention to families. Bell Media's in-kind contribution will help us communicate the urgency of this disaster to Canadians nationwide. We hope that this donation prompts support from Canadians and other members of the corporate sector in Canada."

About Bell

Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs: Bell Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell Fibe TV, Bell Home Phone local and long distance, and Bell Business Markets IP-broadband and information and communications technology (ICT) services. Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media, including CTV, Canada's #1 television network, and the country's most-watched specialty channels.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell product and service information, please visit Bell.ca. For Bell Media, please visit BellMedia.ca. For BCE corporate information, please visit BCE.ca.

About the Humanitarian Coalition

With a combined presence in over 120 countries, the joint efforts by the members of the Humanitarian Coalition provide a widespread and effective response to emergencies. The group has one phone number and a joint website for online donations in order to make donating easy for Canadians. To donate to the Humanitarian Coalition, call toll-free at 1-800-464-9154, log onto http://www.together.ca or send donations to The Humanitarian Coalition, P.O. Box 7023, Ottawa, ON, K1L 5A0.

* All fractional shares were rounded down and paid in cash en lieu.

* Toutes les actions fractionnaires seront arrondies vers le bas et payées en espèce.

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