Bell Aliant wins injunction against Rogers' advertising


Judge's ruling will help ensure customers have access to clear and accurate information


FREDERICTON, May 4 2010 -- Today the Court of the Queen's Bench in Fredericton, New Brunswick
granted Bell Aliant an injunction to stop Rogers Communications Inc. from claiming to have the 'fastest and
most reliable' high speed Internet product.


In her decision, Justice Clendening ordered Rogers to stop claiming to have the "fastest speed," "most
reliable speed," or "fastest and most reliable speed".


"We are very pleased with the judge's ruling today. We undertook this action
to ensure that our customers have access to clear and accurate information,"
says Karen Sheriff, President and CEO, Bell Aliant. "We understand that
marketing and advertising in a competitive industry is about making claims
about products and services, but there is a line - and we felt strongly that
Rogers crossed the line with these claims."


"We take this issue very seriously and we will continue to monitor our
competitive environment to ensure that our customers have access to
accurate and clear messages," says Sheriff.


Bell Aliant FibreOP(TM) service connects your home to our 100% fibre optic network - delivering the best
internet with the fastest upload speeds and crystal clear digital TV. FibreOP is now available in several
areas in Greater Saint John including South End/Uptown, West Side, Millidgeville and North End. FibreOP
is also available in Fredericton.


About Bell Aliant


Bell Aliant (TSX: BA.UN) is one of North America's largest regional communications providers. Through its
operating entities it serves customers in six Canadian provinces with innovative information, communication
and technology services including voice, data, Internet, video and value-added business solutions. Through
its xwave offices, Bell Aliant also provides IT professional services and advanced technology solutions. Bell
Aliant's employees are committed to deliver the highest quality of customer service, choice and
convenience.


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For further information:
Peter Murchland, Communications and Public Affairs, Bell Aliant,
1-877-487-3165, peter.murchland@bellaliant.ca


SOURCE Bell Aliant