BCE announces the purchase through a private agreement of 4 million common shares under its normal course issuer bid

MONTREAL, March 31 2010 -- BCE Inc. (TSX, NYSE: BCE) today announced that it will purchase for
cancellation 4 million of its common shares pursuant to a private agreement with an arm's-length third-party
seller. The common shares so purchased will be counted towards the 20 million common shares that BCE
is entitled to repurchase for cancellation under its normal course issuer bid announced on  December 17,

Such purchases will be made pursuant to an issuer bid exemption order issued by the Ontario Securities
Commission, and will take place by way of several transactions to be effected pursuant to the terms of the
applicable order, which provides that such purchases shall occur prior to May 31, 2010. The price that BCE
will pay for the common shares purchased by it under such agreement will not exceed the prevailing market
price of BCE's common shares on the Toronto Stock Exchange at the time of each purchase.

Caution concerning forward-looking statements

Certain statements made in this news release, including, but not limited to, statements relating to
purchases of common shares for cancellation under BCE's normal course issuer bid, and other
statements that are not historical facts, are forward-looking statements and are subject to
important risks, uncertainties and assumptions. The results or events predicted in these
forward-looking statements may differ materially from actual results or events. As a result, we
cannot guarantee that any forward-looking statement will materialize and you are cautioned not to place
undue reliance on these forward-looking statements. The forward-looking statements contained in this
news release are made as of the date of this release and, accordingly, are subject to change after such
date. Except as may be required by Canadian securities laws, we do not undertake any obligation to
update or revise any forward-looking statements contained in this news release, whether as a result of
new information, future events or otherwise.

About BCE

BCE is Canada's largest communications company, providing themost comprehensive and innovative
suite of communication services toresidential and business customers in Canada. Operating under the Bell
and Bell Aliant brands, the Company's services include telephoneservices, wireless communications,
high-speed Internet,digital television, IP-broadband services and information andcommunications
technology (ICT) services. BCE shares are listed inCanada and the United States.

For corporate information on BCE, please visit www.bce.ca. For Bell product and service information,
please visit www.bell.ca.

For further information:
Media inquiries:
Julie Smithers,
Bell Media Relations,
(416) 528-9409,

Investor inquiries:
Thane Fotopoulos,
BCE Investor Relations,
(514) 870-4619,

SOURCE Corporate