Priorities

Team members

Team member engagement

Bell’s ongoing commitment towards team members includes listening to them and increasing their engagement.

Team survey

One of the tools we use to increase engagement is our annual team survey, which is designed to be completed quickly and easily in the official language of the team member’s choice, and is accessible on both desktop and mobile devices. Capturing both quantitative and qualitative data, the survey focuses on understanding how engaged team members are, and asking them to rate their leaders in key areas specific to engagement, including communication, recognition, trust and respect.

In 2020, we invested in a new platform to gain insights into a key engagement indicator which also provides leaders with self-serve access to their results. This approach helps us implement focused actions to make positive changes. In addition, our survey tool enables us to conduct multi-variant analyses, such as by geography, tenure, demographics, team, role, and level, among others, and to explore further into areas of opportunity for improvement.

In 2020, 76% of team members participated in the survey. The overall engagement score was 76%, with 80% of team members reporting that they are proud to work for Bell and 81% pleased to see how their individual work contributes to the company’s success.

Recognition – Celebrating success

In 2020, we began a project to build a best-in-class recognition program for all team members. This new unified program, called Better Together and launched in early 2021, reinforces our company-wide Strategic Imperatives and a "one Bell" concept, creates consistency by rewarding the same behaviours across the company, enables collaboration across all Bell teams and facilitates peer-to-peer recognition in a simple and timely manner.

In addition to introducing a unified recognition program, Bell continues to publicly honour the work of team members through a variety of initiatives. Our formal programs recognize contributions at 3 levels – local team, business unit, and corporate – with success celebrated informally and formally. In 2020, we continued to celebrate the winners of our programs virtually, ensuring our team members are recognized for their great work and accomplishments during this time. The Bravo Award is the most prestigious award at Bell, recognizing outstanding performances by individuals and teams. We also celebrate service anniversary milestones, and we honour our retirees with the traditional President’s Wallet to recognize and thank them for their contributions.

To learn more about recognition programs, see the Team member recognition information sheet in the Key document section.