Bell provides customers with programs to help them protect the environment by making it easier to recycle their products, including mobile phones, Bell Internet modems and Bell TV receivers. In 2019, thanks to our customers’ participation in our recovery programs, Bell diverted 2,709 tonnes of electronics from landfill.
Bell recovers mobile phones through two complementary programs: the Bell Trade-in program and the Bell Blue Box program. Launched in 2003 and available at all Bell stores, Virgin Mobile stores and participating The Source locations, the Bell Blue Box program was the first cross-Canada collection program established by any company for re-using and recycling mobile phones. Bell donates the net proceeds from the Bell Blue Box program to a partner in the Bell Let’s Talk mental health initiative. In addition, Bell participates in provincial recycling programs for other electronic products, such as tablets, headsets, TVs, computers, and batteries. For more details on these programs, visit Bell.ca/recycling.
In 2017, we began reporting on our progress toward our objective of recovering 10 million used TV receivers, modems, and mobile phones between January 1, 2016 and the end of 2020.
In 2019, we recovered 2,502,226 units. We have recovered 9,850,910 units since January 2016, and on target to meeting our December 2020 objective.
We provide technology for children in need alongside Ordinateurs Pour les Écoles du Québec (OPEQ) and the Computers for Schools (CFS) program. Bell has donated over 100,000 used computers and other electronic devices for schools, families in need, libraries and non-profit groups.