Sidney Crosby donates gold medal winnings to charity -
Bell Canada matches donation to the Sidney Crosby Foundation

VANCOUVER, March 10 2010 -- Sidney Crosby, Assistant Captain of the Canadian
Men's Olympic HockeyTeam, today announced that he would donate the proceeds from
his winning gold medal to theSidney Crosby Foundation. The
Foundation, created in his home province ofNova Scotia in 2009, is committed to
providing financial support to charities that are beneficial tothe community as a whole,
specifically charities benefitting children.

About the donation, Sidney Crosby said: "I started the foundation in2009 with the hope
that I would be able to give back to local communities like the one that I grewup in.
Winning gold in Canada at the 2010 Winter Games has been aphenomenal experience.
I want to be able to give back to local organizations so that other youngpeople have the
opportunity to reach for their dreams as well."

Bell Canada, a Premier National Partner and the exclusiveTelecommunications Provider
to the Vancouver 2010 Olympic andParalympic Winter Games, will match Mr. Crosby's
donation of$20,000.

"Bell is so proud of the accomplishments of each and every athlete who competed at the
2010 OlympicWinter Games," said Loring Phinney, Bell's Vice President, Olympic and
Corporate Marketing. "As partof our legacy to our athletes as well as to these Games, we
wish to support their dedication notonly to their sport but to local communities wherever
we can. When we heard what Sidney was doing weknew that supporting his initiative
was the right thing to do."

Bell is a long-time supporter of Canada's athletes and is a proud sponsor of the Canadian
Olympicand Paralympic Teams. In addition to the donation to the SidneyCrosby
Foundation, Bell has also matched the $10,000 donationmade by bronze medal speed
skater Clara Hughes to "Take a Hike" - aVancouver-based organization that engages
at-risk youth through a unique combination ofadventure-based learning, academics,
counselling and community involvement.

About Bell

Bell is Canada's largest communications company, providing consumers and business with
solutions toall their communications needs, including Bell Mobility wireless, high-speed
Bell Internet, Bell TVdirect-to-home satellite television, Bell Home phone local and long
distance, and IP-broadband and information and communications technology (ICT)
services. Bell isproud to be a Premier National Partner and the exclusive
Telecommunications Partner to theVancouver 2010 Olympic and
Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's
products and services,please visit For corporate information on BCE, pleasevisit

For further information:
Jeff Meerman,
Bell Media Relations,
(604) 678-7377,

SOURCE Community & Sponsorship