CRTC imposes TV Tax

OTTAWA, March 22 2010 --

Bell is disappointed with today's decision by the Canadian Radio-television and Telecommunications
Commission (CRTC) to force satellite and cable companies to negotiate a fee with broadcasters for
the mandatory carriage of local television signals that are already available for free over the air.
Implementation of the regime will take effect if the Federal Court of Appeal determines the CRTC has
the jurisdiction to impose its preferred regime.

"Today's decision is bad news for Canadian consumers. The CRTC is prepared to have Canadians pay
even more to subsidize profitable broadcasters and their ever-increasing spending on U.S.
programming," said Kevin Crull, President of Bell Residential
Services. "It is outrageous for the CRTC to completely ignore the huge profits broadcasters are
making from their specialty channels, not to mention the fact that they are increasing what they
spend in the U.S. while they are actually cutting Canadian content at the same time."

Canada's major TV broadcasters have campaigned relentlessly for additional revenues from Canadian
satellite and cable customers. They persuaded the CRTC to accept this new subsidy despite the fact
the Commission had twice before rejected similar demands.

"It is unfortunate that TV networks that are already receiving millions in consumer subsidies for
the very local programming they continue to cut are allowed once again to dip their hands in the
pockets of Canadian consumers," said Mirko Bibic, Bell's Senior Vice President of Regulatory and
Government Affairs. "There is no public policy merit in imposing yet another regulatory tax on
consumers - especially when this is money broadcasters will simply send south of the border. We
intend to participate in the Federal Court of Appeal hearing. We do not believe the CRTC has the
jurisdiction to impose this TV tax."

Bell TV has invested more than two billion dollars in its satellite TV service over the last 12 years.
Despite success in attracting customers with a great product and considerable choice, including the
most High Definition channels in Canada, Bell TV has yet to return a profit in the intensely competitive
video market.

About Bell

Bell is Canada's largest communications company, providing consumers and business with solutions to
all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV
direct-to-home satellite television, Bell Home phone local and long
distance, and IP-broadband and information and communications technology (ICT) services. Bell is
proud to be a Premier National Partner and the exclusive Telecommunications Partner to the
2010 Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services,
please visit For corporate information on BCE, please visit

For further information:
Jacqueline Michelis,
Bell Media Relations,
(613) 785-1427, 1-888-482-0809,

SOURCE Mobility / Wireless