Bell is your information and entertainment source for the Festival International de Jazz de Montréal 2010

Bell throws open the doors to the famous Festival International de Jazz de Montréal with new mobile
and online content

, June 7 2010 -- Bell is pleased to announce that it will support the 31st edition of the Festival
International de Jazz de Montréal, taking place from June 25th to July 6th, as an official sponsor, including
loaning its technological expertise to ensure festival-goers have mobile and online access to the Festival
information they need.

"The Bell team is thrilled to be able to contribute to the success of
the Festival's 31st edition with our  leading communications
capabilities," said Rick Seifeddine, Bell's Senior Vice-President - Brand.
"Combined with our on-site and online presence, Bell's exclusive mobile
applications make us the best source of information for festival-goers,
before, during and after the event."

Bell has supported the development of all-new Festival applications for leading smartphones, offering a
useful toolbox of mobile, interactive information to event participants. The applications will provide access to
complete show schedules, information on the artists, music samples, the latest jazz fest news and much

The Festival's official Web site will feature a brand-new section. Three cameramen will
roam the Festival's concert halls and outdoor stages, taking video clips of a dozen or so concert openings
throughout the event, enabling festival-goers to view hundreds of clips of exclusive concert footage.

To provide relevant and up-to-date information regarding Festival programming, visitors to Infojazz Bell
kiosks can consult the Festival Web page using brand-new Apple iPads. Bell's kiosks will be set up in
various strategic spots on site, putting technology to work for event participants by offering them an
abundance of information on the Festival International de Jazz de Montréal.

About Bell

Bell is Canada's largest communications company, providing consumers and business with solutions to all
their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct
to-home satellite television, Bell Home phone local and long distance, and IP-broadband and information
and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the
exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell
is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services, please
visit For corporate information on BCE, please visit

For further information:
Marie-Eve Francoeur,
Bell Media Relations,
(514) 391-5263,

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