Bell delivers CFL on TSN and RDS on mobile TV

Bell Mobility clients can watch live regular season and playoff games.

, July 6 2010 --
Bell today announced a partnership to deliver live coverage of Canadian Football League (CFL) on TSN
and RDS for the 2010 season to Bell Mobility clients on their smartphones. The service is available across
today and includes all 2010 regular season and playoff games produced by TSN and RDS.

"Bell Mobility has Canada's best network, allowing us to offer
clients access to the most innovative services
and content," said Wade Oosterman, President of Bell Mobility
and Chief Brand Officer for Bell. "Our partnership with TSN and
RDS means Bell clients can access the best of Canadian football
on their smartphones and see how watching live sports just got better."

Bell Mobility was the only Canadian wireless carrier to offer clients mobile TV access to the  Vancouver
2010 Olympic Winter Games and to the NHL Stanley Cup Playoffs. Expanding its mobile sports portfolio to
include live CFL on RDS and TSN reaffirms Bell Mobility's leadership position in this growing market. Bell
Mobility clients can watch all CFL on TSN regular season and playoff games plus live regular season
Montreal Alouettes games and all playoff games on RDS.

The TSN and RDS mobile TV service is included as a bonus in the mobile TV feature, which costs
$8/month plus applicable data charges and is also available as part of select Fun Bundle and Smart Bundle

About Bell

Bell is Canada's largest communications company, providing consumers and business with solutions to all
their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct
to-home satellite television, Bell Home Phone local and long distance phone services, and IP-broadband
and information and communications technology (ICT) services. Bell is proud to be a Premier National
Partner and the Exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic
Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services,
please visit For corporate information on BCE, please visit


TSN is Canada's Sports Leader and Canada's most-watched specialty network. Delivering more sports
coverage in High Definition than any other network in Canada, TSN's comprehensive broadcast schedule
features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, MLB, Season of Champions
Curling, Golf's Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events.
TSN properties include TSN2, TSN MOBILE and the industry leading sports website Official
broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the
Olympiad, TSN is a division of CTVglobemedia.


Le Réseau des Sports (RDS) is a French-language sports network that features a comprehensive
world-class programming grid. Since its inception in 1989, RDS has built up an unparalleled broadcast
schedule, acquiring such exclusive sports properties as all Montreal Canadiens and other NHL regular
season games including the Stanley Cup Playoffs, CFL and NFL football, including both the Grey Cup and
Super Bowl games, F1 and NASCAR racing, the World Series of Baseball, over 30 PGA Tour events
including all four Major tournaments, the world's most prestigious tennis competitions as well as the IIHF
World Junior Hockey Championship. RDS was the official broadcaster of the Vancouver 2010 Olympic
Winter Games, and will reprise this role for the upcoming London 2012 Olympic Summer Games.

For further information:
Julie Smithers,
Bell Media Relations,
(416) 528-9409,

Greg McIsaac,

SOURCE Mobility / Wireless