Bell asks the CRTC to implement "regulatory symmetry" by applying the same rules
to cable and telecom companies when they sign up new customers

Bell preparing to bring enhanced TV competition to urban markets still dominated by traditional cable

, May 27 2010 -- Bell today asked the Canadian Radio-television and Telecommunications
Commission (CRTC) to change rules that have long favoured cable companies over telecommunications
companies when it comes to signing up new subscribers.

Bell's application to the CRTC comes as the company prepares to introduce competitive new IPTV (internet
protocol TV) services this year in Toronto and Montréal, television markets that are still dominated by
traditional cable TV companies.

"Decade-old rules that have ensured a competitive advantage for cable companies need to change, never
more so than now as Bell prepares to enhance competition and consumer choice in television in Canada's
largest urban markets," said George Cope, President and CEO of Bell Canada and BCE. "We expect the
CRTC to apply regulatory symmetry to cable and telecom companies, either by removing advantages for
cablecos in phone services or by applying similar rules to telecom companies offering competitive TV

Bell has asked the CRTC to ensure the regulatory environment is symmetrical by:

- Rescinding a 10-year-old rule that allows cable companies to cancel a
phone customer's service when they switch providers - customers should
either be required to deal first with their existing phone provider
before they switch, as is the case when customers change TV providers,
or the CRTC should allow TV competitors like Bell to handle the
transfer of new TV accounts in the same way cablecos can with their new
phone customers.

- Eliminating fees that cable companies can charge telecom companies for
access to inside wiring - existing CRTC rules prohibit Bell from
charging cablecos any fees for access to its own inside wiring.

Set for initial introduction in Montréal and Toronto later this year, Bell IPTV is an advanced television service
operating on Bell's broadband fibre networks and specifically targeted at urban customers. Bell IPTV is a
new complement to Bell TV, Canada's largest direct-to-home satellite television service that serves almost 2
million customers across the country and offers more High Definition channels than any other Canadian TV

About Bell

Bell is Canada's largest communications company, providing consumers and business with solutions to all
their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct-
to-home satellite television, Bell Home phone local and long distance, and IP-broadband and information
and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the
exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services,
please visit For corporate information on BCE, please visit

For further information: For media inquiries, please contact:
Jacqueline Michelis, Bell Media Relations,
(613) 785-1427,

SOURCE Regulatory