3D television is on across Canada with Bell TV - 2010 Masters Tournament
on Bell TV will be first national 3D broadcast

MONTREAL, April 9 2010 --

Bell today announced that it will be Canada's first TV provider to offer a national 3D High Definition
television broadcast when Bell TV delivers rounds three and four of the 2010 Masters Tournament in
3D HD this weekend.

"Bell TV has become Canada's fastest-growing television service thanks to our ongoing innovation in
digital TV, with the most High Definition channels available in Canada and now the country's first national
3D TV service," said Tournament is an ideal opportunity to showcase 3D HD technology, which will make
watching the event on a 3D television just like being on the green."

On Saturday, April 10 and Sunday, April 11, the Masters will be broadcast in commercial-free 3D HD
from 5 pm to 7 pm ET. Available coast to coast to all Bell TV subscribers with High Definition service,
the Masters Tournament in 3D HD will be available on channel 1000 at no extra charge. Bell TV customers
can also experience the Masters Tournament in both High Definition and in Standard Definition through
CBS, Global, RDS and TSN.

Bell TV HD set top boxes are already capable of receiving 3D HD, although customers also require a 3D
television and compatible 3D glasses. Bell also plans to leverage 3D broadcasts to showcase to
prospective customers the superior quality of Bell TV at select locations of The Source and other national
retail partners.

"3D TV is very new technology and few 3D sets are in Canadian homes now. But Bell is committed to
being at the forefront of television innovation, and we'll continue to expand our 3D TV lineup as more
quality content becomes available," said Heather Tulk, Senior Vice-President of Products for Bell
Residential Services.

Serving approximately 2 million customers across Canada, Bell TV offers the most HD channels, the best
HD PVR, the first online commercial-free programming portal subscribers can watch on any computer and
the only remote PVR feature that allows customers to manage their PVR from anywhere in the world using
the Internet or their own smartphones. For more information, please visitinformation on Bell's products and
services, please visit www.bell.ca/TV

About Bell

Headquartered in Montréal, Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell
Internet, Bell TV direct-to-home satellite television, Bell Home Phone local and long distance phone
services, and IP-broadband and information and communications technology (ICT) services. Bell is proud
to be a Premier National Partner and the Exclusive Telecommunications Partner to the Vancouver 2010
Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

For further information:
Media inquiries: Julie Smithers, Bell Media Relations, (416) 528-9409, julie.smithers@bell.ca