Strategic imperative 2

Drive growth with innovative services

Building the best networks enables Bell to provide the widest range of innovative and integrated communications services for consumers and business customers – fast home and mobile Internet access, industry-leading Wi-Fi and Smart Home products, and the next generation of remote work, security and cloud solutions for business customers of all kinds.

The critical role of dependable Internet service was highlighted throughout 2020 as millions of Canadians worked remotely and families sheltered at home during the COVID crisis, relying on Bell’s wireline and wireless services to stay connected, informed and entertained.

With increasing usage of multiple Internet-enabled devices in the home, Bell continued to expand the availability of our Whole Home Wi-Fi product, including to Atlantic Canada. Integrating a Fibe Internet HomeHub modem, specialized pods and the Bell Wi-Fi app, Whole Home Wi-Fi enables customers to optimize their networks to provide the strongest signals and fastest speeds everywhere in the home. From a smartphone or tablet, customers can easily see who’s connected, set parental controls, and test speed and signal strength.

Bell is Canada’s largest Internet service provider, and the ongoing expansion of our fibre connections is contributing to subscriber growth and increased customer satisfaction. Reflecting the high speed and low latency of our all-fibre network, PCMag named Virgin Mobile Home Internet as Canada’s best Internet service for gaming in 2020, with the highest scores ever awarded in the category.

Bell Smart Home also grew its suite of home monitoring and security services, making it easier than ever for residential customers to protect their properties and manage multiple smart devices. A new self-monitored home automation solution lets customers link popular smart products, like cameras, video doorbells and thermostats, with the Bell Smart Home app to control their home systems from anywhere.

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From affordable Lucky Mobile prepaid to Canada’s fastest 5G service, Bell wireless brands offer a full range of mobile pricing and service options.

Driving Canada’s wireless leadership

Bell has quickly become Canada’s 5G leader with a fast-growing network footprint offering “faster, more reliable connection speeds in more cities than any other Canadian carrier,” according to PCMag, which notes that customers who switch to Bell 5G “will see a big boost in network performance.”

Bell played a key role in the launch of several next-generation mobile products in 2020, including the exclusive introduction of Apple Family Setup, which allows kids and older family members to use Apple Watch even if they don’t have an iPhone, and the launch of Apple’s first 5G smartphones. Bell’s 5G device lineup includes the Apple iPhone 12 series, Samsung’s full roster of 5G smartphones, Google’s 5G Pixel series, LG Velvet 5G and Motorola Edge.

Offering a full range of mobile service and pricing options,Bell continued to expand the reach of our Lucky Mobile prepaid wireless service to even more budget-conscious Canadians. We renewed our ground-breaking prepaid SIM card distribution agreement with Dollarama and signed a new agreement with the Giant Tiger discount chain to make Lucky Mobile available in more than 250 locations. We also partnered with Loblaws to expand its PC mobile prepaid service in more than 840 store locations across Canada.

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Wireless Home Internet is bringing the benefits of Bell’s broadband home Internet services to Canadians in smaller towns and rural communities.

Business market momentum

Even as the COVID crisis heavily impacted every level of the business communications sector, Bell Business Markets continued to build its market momentum with timely innovation in advanced security, remote work support and enhanced cloud opportunities.

BBM’s new Managed Cloud Security Gateway is providing enterprise customers with advanced security solutions, including protection from malware, phishing and other cyber threats. Partnering with BlackBerry, we delivered advanced mobile security solutions to business and government customers to support their remote work programs, and launched Bell Virtual Office, an integrated suite of remote work solutions to enhance productivity, optimize costs and grow employee engagement in remote environments.

With the sale of Bell data centres to Equinix in 2020, Bell also became the first Equinix Platinum Partner in Canada, offering our customers access to an unmatched worldwide network of data and cloud centres to support their digital transformations.

Echoing the success of Whole Home Wi-Fi, we launched Total Business Wi-Fi to provide small business customers with enhanced Wi-Fi coverage and easy network management.

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