Community investment

Bell Let’s Talk accelerates investment in Canadian mental health

11th annual Bell Let’s Talk Day goes virtual across the country and around the world

Now more than ever

The crises of 2020 reinforced the need to address mental illness in new ways, as well as the important role all Canadians can play in putting the focus on mental health. This was underscored by the theme of our 2021 Bell Let’s Talk Day campaign: When it comes to mental health, now more than ever, every action counts.

Every Bell Let’s Talk Day, Bell donates 5 cents to mental health programs for every eligible call, text and social media message of support for action in mental health, at no cost to participants other than what they may normally pay their service provider for phone, text or Internet access. On our most recent Bell Let’s Talk Day, Canadians and people around the world set all-new records for engagement in the mental health conversation, sharing 159,173,435 messages of support.

The additional $7,958,671.75 generated by the messaging total brought Bell’s overall funding commitment to $121,373,806.75, well on the way to our objective of at least $155 million in 2025.

Despite restrictions imposed by COVID-19, Canadians found new ways to take part in Bell Let’s Talk Day in 2021. Virtual events enabled people from every corner of the country to join together and share messages of support and ideas for action, including more than 200 universities and colleges that took part in the Bell Let’s Talk Campus Campaign.

Many communities and partner organizations across the country took part in Bell Let’s Talk flag raisings to show their support for the mental health message. More than 160 flags were raised by cities, towns and legislative assemblies; universities and colleges; hospitals and other public facilities; and by the Canadian Armed Forces, including at CFS Alert near the North Pole, by soldiers overseas in Latvia, and sailors onboard HMCS Halifax in the North Sea.

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To address the mental health impacts of the COVID-19 crisis, we increased Bell Let’s Talk funding to support groups delivering emergency care and support for kids and families.

Every action counts all year round

Bell Let’s Talk is active year round funding organizations in every province and territory that are working to reduce stigma, improving access to mental health care and undertaking critical research. Bell has partnered with more than 1,100 hospitals, universities, national associations and local community service providers since 2010.

Millions of people in Canada and around the world took action and helped spread the mental health message on Bell Let’s Talk Day, setting all-new records for engagement.

This year, Bell Let’s Talk announced almost $7 million in funding for new mental health projects:

  • Following the release of the National Standard of Canada for Mental Health and Well-Being for Post-Secondary Students (itself funded in part by Bell), we launched the $2.5 million Bell Let’s Talk Post-Secondary Fund to support Canadian colleges and universities in implementing the Standard.
  • A $500,000 donation to Jack.org will further support youth mental health by expanding the reach of Jack Chapters around the country.
  • A $2 million donation, matched by the Government of Canada, to the Brain Canada Foundation for the Bell Let’s Talk-Brain Canada Mental Health Research Program will accelerate brain research in the wake of COVID-19.
  • Halifax’s QEII Foundation will use $420,000 from Bell Let’s Talk to support new repetitive Transcranial Magnetic Stimulation (rTMS) clinics at the Nova Scotia Hospital and Valley Regional Hospital.
  • Montréal’s CHU Sainte-Justine Foundation received $300,000 to support an ambulatory care program for teenage patients being treated for eating disorders.

Please visit Bell.ca/LetsTalk to learn more about how Bell is supporting Canadian mental health every day of the year.