Bell’s purpose is to advance how Canadians connect with each other and the world. We accelerate our positive momentum by investing in our networks, services and content to the benefit of all Bell stakeholders. By working together, we seek to build a sustainable future for our common benefit, guided by our six strategic imperatives.
Build the best networks
Continue to enhance our key competitive advantage with a focus on delivering leading broadband fibre and wireless networks in locations large and small.
Drive growth with innovative services
Leverage the power of our leading network technologies to deliver differentiated communications services to Canadians and drive our revenue growth.
Deliver the most compelling content
Take a holistic approach to our mix of media and distribution assets to deliver the content Canadians want the most.
Champion customer experience
Make it easier for customers to do business with Bell at every step, from sales to installation, to ongoing support.
Operate with agility and cost efficiency
Underscore our focus on operational excellence and cost discipline throughout every part of our business.
Engage and invest in our people and create a sustainable future
Strengthen our inclusive workplace culture and recognize that Bell’s success requires dynamic and engaged team members who embrace the highest environmental, social and governance standards.
To learn more about our strategic imperatives and our progress to date, see section 2, Strategic imperatives in the BCE 2022 Annual MD&A.