Bell announces data plans for iPad with Wi-Fi + 3G in Canada

MONTRÉAL, May 26, 2010 – Bell today announced it will offer dedicated data plans for iPad with Wi-Fi +
3G in Canada, beginning May 28. All data plans will be available without a contract, providing the freedom
to activate or cancel a plan at any time. Plans also include unlimited access to Bell Wi-Fi hotspots in
Canada, including 700 Starbucks locations, at no additional cost.

iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever
before. Users can browse the web, read and send email, enjoy and share photos, watch HD videos, listen
to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch user
interface. iPad with Wi-Fi + 3G models are just 1.27 cm (0.5 inches) thick and weigh just 0.73 kg (1.6
pounds) – thinner and lighter than any laptop or netbook – and deliver up to 10 hours of battery life for
surfing the web on Wi-Fi, watching videos or listening to music, and up to nine hours of surfing the web
using a 3G data network.*

“The Bell team looks forward to enabling Canadians to maximize their experience on iPad with access to
Canada’s best network,” said Wade Oosterman, President of Bell Mobility and Chief Brand Officer for Bell.
“Bell Mobility offers at least 93% of Canadians access to the country’s largest and fastest network, 4 times
larger than our major competitor’s and covering more than a million square kilometres.”

Bell 3G data plans for iPad with Wi-Fi + 3G
Data                          Monthly Fee
250MB                      $15
5GB                          $35
Data plans do not require a term contract.

For further information on iPad data plans, please visit www.bell.ca/ipad. To learn more about Canada’s
best network, please visit www.bell.ca/network.

For more information about iPad, please visit www.apple.com/ipad.

*Battery life depends on device settings, usage and other factors. Actual results vary.

About Bell

Headquartered in Montréal, Bell is Canada's largest communications company, providing consumers and
business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell
Internet, Bell TV direct-to-home satellite television, Bell Home Phone local and long distance phone
services, and IP-broadband and information and communications technology (ICT) services. Bell is proud to
be a Premier National Partner and the Exclusive Telecommunications Partner to the Vancouver 2010
Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

For more information:
Julie Smithers
Bell Media Relations
(416) 528-9409
julie.smithers@bell.ca

SOURCE Mobility / Wireless