Community

Helping build better communities

Bell is deeply committed to the success of Canadian communities. We connect them and are connected to them through our people and the customers we serve every day.

Vibrant, strong, safe communities from sea to sea are the key to Canada’s success in the 21st Century. And Canada’s success is vital to Bell’s success. That’s why Bell and our employees, active and retired, are so dedicated to supporting initiatives that help Canadian communities succeed.

COMMUNITY INVESTMENT (DONATIONS AND CHARITABLE PROGRAMS)

Bell invests in Canadian communities through our Community Investment program of donations to charitable, not-for-profit organizations and through strong relationships with the communities where we do business. We also encourage employees to participate in the sustainable development of their communities, in many cases facilitating contributions and volunteer work with matching grants and other programs.

SPONSORSHIPS

Bell’s sponsorship program is designed to support high-visibility activities of importance to Canadians. Our sponsorship spending is concentrated in four areas: Olympics, hockey, golf, and festivals.

OUR PEOPLE CARE

BCE and Bell employ some of the best-performing people in the business. Our policies and practices aim to attract, retain and inspire employees who demonstrate leadership, innovative thought and commitment — people who care about what they do. Not surprisingly, our employees' sense of commitment spills over into their personal lives, generating an abundance of goodwill, generosity and community service.